Market and competition analysis

Where do we get the data for your strategy?

At Tatra Business Insight, we don't guess. We have been operating in Zakopane since September 2017 and we know that the local market is governed by its own laws. Our team consists of 6 people who physically visit competitor points. In 2023 alone, we conducted 423 field audits. We count people in restaurant gardens, check availability of parking spaces, and verify real prices on receipts. We verify facts, because only they allow avoiding investment errors.

We see the whole picture of your competition

Most entrepreneurs only look at what they see from behind their own desks. We go outside. We compare your company with rivals based on 17 hard business indicators. We analyze not only menu or accommodation prices, but also service time and customer rotation. In March 2024, we detected that the average waiting time for a main course at market leaders in Zakopane increased by 14 minutes. This was a concrete opportunity for our clients to take over traffic. Hard data from the Tatras are the basis of our work.

Real price and receipt analysis

Ads on Facebook and signs in front of the entrance often lie. The truth about competition's earnings lies in the customer's shopping basket. From January to May 2024, we analyzed 2,840 receipt samples from various industries under Giewont. We know exactly how much a guest spends on extras, and what they resign from when the price exceeds a certain threshold. Without sugarcoating, we will tell you whether your margin is safe or if you are currently losing market share due to overly expensive appetizers.

Report with gaps in the market offer

We provide a document that shows what is missing in Zakopane. In the latest report for the hotel industry from July 2024, we pointed out that 87% of facilities in a given district do not offer late breakfasts for organized groups. Our client introduced this service in two weeks and increased occupancy by 12% in one quarter. We don't write fluff. We point fingers at places where the money lies that no one else is picking up.

Why trust us?

Tatra Business Insight is not another corporate agency from Warsaw. We sit at Krupówki 40 and we know every supplier here. Since 2017, we have helped 142 local companies get out of crisis or successfully open a new branch. Our data helped recover a total of 1.2 million PLN in lost revenue for our clients only in the last calendar year. If you want to know what is really happening behind the neighbor's wall, we will simply calculate it for you.