Forecasting and trends
How do we know what the next season will bring?
At Tatra Business Insight, we don't tell fortunes from coffee grounds. Since September 2017, we have been collecting hard data from the Tatras. We know how many tourists will enter Podhale on a specific Tuesday in November. We analyzed the behavior of 31,420 guests in 2023 alone. We see the whole picture, and not just what is happening on Krupówki. Our forecasts are based on 14 different data sources, from fuel prices to actual reservations in local guesthouses. We verify facts before others start whispering about them.
Predicting trends is pure mathematics
For us, numbers count, not opinions. If in March 2024 the number of inquiries for accommodation in Zakopane dropped by 11.4%, we speak about it straight. No sugarcoating. Thanks to this, facility owners know when to lower prices, and when to keep them high, because demand will be there anyway. In the last winter season, we helped 26 companies avoid downtime in the dead period between January and February. Our effectiveness in predicting occupancy was 89.7% last year.
Monitoring the purchasing power of your customers
Analysis of tourism cycles shows us repeatable patterns that are not visible at first glance. We know that tourists from Warsaw react to weather changes differently than guests from the Silesian agglomeration. We check how much money they actually leave in their wallets. In 2024 will they spend 85 PLN or 140 PLN on dinner at your restaurant? This is concrete knowledge that affects your purchases at the wholesaler and planning staff schedules. We don't guess – we calculate it.
How does our cooperation look in practice?
Working with us is simple and concrete. Every month, exactly on the first Tuesday at 9:00 AM, you get a report from us. There is no fluff or unnecessary theories in it. You will find there three key conclusions for the next quarter and specific numbers regarding your industry. Our team consists of 6 people who live in Zakopane and know this market inside out. Since 2017, we have served 142 local entities, from small rooms to large hotels.
Real profits thanks to data
- Reduction of food warehouse losses by an average of 17% over the season.
- Margin increase by 4.2% thanks to better alignment of prices with real demand.
- Saving the owner's time – you don't have to follow news, we do it for you.
- Confidence in decisions based on facts, not on a neighbor's hunches.
The market under Giewont changes faster than the weather. What worked two years ago today can be an error. We track these changes daily so you can focus on running the business. Hard data from the Tatras is your foundation for safe development. We see the whole picture and share it with you without unnecessary beautification.