Andrzej Gąsienica

Since 2017, we have been showing the truth about business under Giewont

Andrzej joined Tatra Business Insight in October 2017. He doesn't like fluff or empty promises. In our company, he deals with hard numbers drawn from sales reports and direct market observations. Over the last 7 years, he has analyzed data for 89 companies from the Tatra district. His work involves finding specific places where your company is losing money. Without sugarcoating, he tells owners what requires immediate repair.

Hard data from the Tatras instead of hunches

Andrzej believes that intuition in business can be deceptive. That is why in March 2024 he conducted a study for a group of local restaurateurs, which showed that 34% of their marketing spending did not translate into guest numbers at all. We see the whole picture, and thanks to that, Andrzej can indicate whether the drop in turnover is the fault of the weather or perhaps real problems with service. In July 2024 alone, he supervised 47 mystery shopper visits to facilities in Zakopane and Bukowina Tatrzańska.

Concrete results and verified facts

We verify facts where others only guess. Andrzej developed a competitor price analysis system, which in 2023 allowed three large guesthouses in Kościelisko to increase profit by an average of 12.8% over the season. He does not apply complicated theories. He focuses on what customers see and what stays in the cash register at the end of the day. His reports are short, clear, and contain points to be implemented immediately, rather than descriptions of ideas that no one understands.

Why trust him?

Before working at Tatra Business Insight, Andrzej spent 12 years in Krakow research offices, but it was in Zakopane that he found his style. He knows local realities because he has lived here since birth. He knows that business in Podhale is governed by its own laws, which are not taught in any studies in Warsaw. In May 2024, he helped a local wholesaler detect discrepancies in deliveries, which saved the company 15,400 PLN in just one quarter. These are the results that build our reputation.

The man for difficult tasks

When something bad happens in a company, Andrzej is the first person to go into action. He is not afraid to ask difficult questions to staff or owners. His main goal is to protect your brand image. If negative reviews appear on popular tourist portals, Andrzej finds their source and helps eliminate them. He acts quickly – his average time to prepare a preliminary diagnosis for a new client is exactly 72 hours.